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The company that became Danskin is founded, quickly becoming popular for selling hosiery to ballerinas.
Danskin introduces the first knit tights and leotards while popularizing the use of 'ballet pink' and 'theatrical pink' in the use of ballet tights.
Dominates the market for dancewear in the USA and introduces Danskin for gymnasts and figure skaters.
Danskin acquires its trademark name by combining 'dance' & 'skin'. Creates the first nylon bodywear for the general population expanding into the fashion sector.
The first Danskin 'streetwear' is launched. By adding convenient snaps to a dance leotard and updating the styling to make it more fashionable, the bodysuit is born.
Danskin acquires its trademark name by combining 'dance' & 'skin'. Creates the first nylon bodywear for the general population expanding into the fashion sector. Swimwear is launched.
By the end of the decade, Danskin boasts an 80% share of the USA bodywear market.
The Danskin Pro athleticwear is introduced as the global trend for fitness classes and aerobic exercise grows. The first Plus Size dancewear line is released later in the same decade.
The Danskin Women's Triathlon Series is launched across six US cities with more than 10,000 participants. Grows to become the largest woman only sporting events.
The 'Move With' campaign launches.
The New York City Ballet names Danskin the official tight of the NYCB.
Danskin is ranked #23 in WWD's Top 100 Brands and #5 for activewear ahead of Puma and Converse.
The 'Move With' campaign launches promoting women's fitness and wellbeing. Ambassadors include Jenny McCarthy, Hilary Duff, Padma Lakshmi and Christie Brinkley.
Since Summer 2017 Jenna Dewan Tatum has been the global face of Danskin. A celebrity who does it all - movie star, television host, producer, dancer, wife and mother, Jenna is a role model for women's wellbeing.
Today
Danskin continues to strive to inspire women through exercise and wellbeing with social media campaigns aimed at empowering women and their bodies.
THE DANSKIN STORY
Founded by brothers Joel & Benson Goodman in 1882 in New York City. Danskin Became one of the world’s leading manufacturers & a leading authority in dance/activewear
Today, Danskin’s roots in dance are referenced in its expanded activewear, lifestyle, yoga wear & fitness accessories offerings around the globe. Each range exemplifies the brand’s ability to provide comfort and practicality without compromising on style. With an authentic, long-standing global brand with proven expertise in catering purely to the female consumer
Since 1882, the Danskin brand has proudly been synonymous with femininity, innovation, quality and superior comfort and fit. Starting out as a family owned business, brothers Joel and Benson Goodman catered to New York City’s dancers selling tights, tutus and leotards, with Danskin fast becoming the standard for dancers across the USA.
1882
1950s
1970s
1990s
2011-2013
1890s - early 20th Century
1960s
1980s
Early 2000s
2017
